Fund Match
Helping small business owners find and secure the government funding that fits them.
ROLE
UX Designer
PROJECT
Hana Bank's customized search service for government funds
PROJECT OVERVIEW
For most small business owners, loans are a necessary part of running a business. Government funds exist to help, but the regulations and policies behind them are complex and take real time and effort to research. Each owner needs a way to find only the information that applies to them, without sifting through everything else.
GOAL
From searching to securing
Build a customized search service that is both useful and easy to use. By entering a few basic details, business owners can quickly find the government funds that fit their situation.
The service is open to non-members as well, and instead of stopping at the search results, it guides users through the steps to actually secure the funding. This turns it from a simple lookup tool into a path toward becoming a real loan customer.
THE CHALLENGE
Lower the barrier to government funding
Challenge (01)
Make the service open to everyone, both non-members and members.
Challenge (02)
Provide a seamless, linear experience.
Challenge (03)
Design a UI that is both functional and user-friendly.
SOLUTION 1
Open to all users, members and non-members
Applying for a loan takes care and consideration, especially for small business owners who want to know which funds suit them and what the interest rates are before deciding.
To keep the service accessible, users can search without logging in. Since sensitive details like the business registration number are required, the data is not stored unless the user chooses to connect with a branch consultant.
For users who do want to apply, the service connects them smoothly to a consultation branch to move the loan process forward.
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Home
Non-members can start searching right away. Sign-up only comes up when they choose to take a real next step, so nothing blocks the first try.
Popup
If a user leaves mid-way, a prompt offers to save their inputs. It turns a drop-off into a reason to come back, and gently opens the door to signing up.
SOLUTION 2
A seamless, linear experience
Searching for government funds requires a lot of company information. Rather than spreading this across multiple screens, the form is designed to be completed on a single page.
Once the details are entered, matching funds appear immediately, along with the reasons a user is eligible or not. This gives people everything they need in one place, without having to look elsewhere for answers.
Steps
After the search, users see exactly what to do next to secure the funding, so the journey doesn't end at the results.
Form
Every input, required and optional, sits on one page. No multi-step back-and-forth, just one clear pass to a result.
SOLUTION 3
A functional, user-friendly UI
Government funds can feel intimidating, weighed down by complex rules and regulations.
The interface is kept simple and approachable to remove that hesitation and make the process feel manageable.
Tooltip
Unfamiliar funding terms get plain-language explanations right where they appear, so users never have to leave to look something up.
Result
Results stay brief and surface what matters most, so people can judge their options at a glance instead of parsing dense policy text.
TAKEAWAYS
Clarity is what builds trust in a regulated product
The hardest part wasn't the interface, it was making dense eligibility rules feel approachable without oversimplifying them. I learned that in a regulated domain, the design's job is to translate complexity into something a user can act on with confidence, not to hide it.
Decisions like keeping the flow on one page, explaining terms in place, and protecting sensitive data unless the user opts in were all in service of that trust.