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Trust Lease: Rental Housing Marketplace

Redesigning the rental ecosystem to bridge the trust gap through research-driven strategy.

The Challenge

Tackling information asymmetry and lack of transparency in the rental housing market.

The Approach

Utilizing Service Blueprints and Stakeholder Maps to identify critical trust-building touchpoints.

The Outcome

A validated design proposal that prioritizes user evidence and systemic transparency over assumptions.

PROJECT

MSc in UX and Service Design

ROLE

Lead Researcher & Designer

DURATION

Sep 2025 – Present

© Jiin Lee · 2026

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